About us


Welcome to the World of alle swimsuit

Our story began in 2004 in a small studio in Tel Aviv, where our brand “alle” was born.
A passion for unique design and creative collaboration brought our vision — and our products — to life.

alle swimsuit products are designed and produced locally in Tel Aviv, Israel, with exceptional attention to detail and high-quality materials.
alle is inspired by sunny beaches and the colorful gradients of the Mediterranean Sea.

We create garments that make every woman feel comfortable, sexy, and chic.

Our products bring together premium materials and beautiful design to create something truly special.
We believe in quality, care, and crafting unique pieces that everyone can enjoy.
Colorful, creative, and inspired by the world around us, each item reflects what we love most — and we hope it inspires you too.


Meet Shlomi

Designer and Founder Shlomi Vazana grew up in sunny Israel, shaped by the beaches of Tel Aviv.
He founded alle in 2004, blending his passion for the ocean with his love for fashion.


Come Visit Us

You’re welcome to visit our stores:

147 Dizengoff Street, Tel Aviv
Tel: +972 (3) 522-0969

17 King George Street, Tel Aviv
Tel: +972 (3) 620-5951

Opening Hours:
Sunday–Thursday: 10:00–19:00
Friday: 10:00–15:00